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Transform Your
Business.
Many companies are realizing that personal
integrity is inextricably linked to their bottom
line. A culture of character promotes
productivity, employee retention and a community
reputation that is invaluable. Simply announcing
a new policy cannot produce such an
environment—it is the result of intentional
ongoing focus and transformation. Our character
development program can help you build the
positive, professional culture you desire,
enabling your business to realize its vision.
Character is a competitive advantage!

Step 1: Introductory Training for Employees and
Management
Includes:
- Focus on 49 qualities
- Personal character development
- Departmental strengths and weaknesses
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The Impact:
- Employees begin to speak the language of character
- Creates
awareness of behavior
- Departmental focus on character
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Step 2: Integrate Character into Human Resource Practices
Includes:
- Training for managers
and HR
- Hiring/interview tools
based on 10 core competencies and related
qualities
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The Impact:
- Selection, evaluation
and recognition based on character
- Improves quality hires
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Step 3: Reinforce Character Focus
Includes:
- Staff meetings
- Monthly emails
- Supplement new employee
training
- Follow up with
executive staff
- Second training session
to energize initiative
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Impact:
- Employees internalize,
develop and exemplify qualities
- Becomes more difficult
to bend rules
- Enhances morale by
generating good feelings
- Improves performance
and relationships
- Creates synergy in
company
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Optional Step 4: Incorporate Character into Company Vision & Image
Includes:
- Facilitate session with managers
- Marketing core values to consumer
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The Impact:
- Company becomes known for character
- Attracts higher caliber people
- Attracts customers
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Our clients have experienced:
- Improved Quality of Business
- Creates a positive culture with high
standards
- Produces higher customer satisfaction
- Boosts employee morale and
professionalism
- Builds trust in employer
- Reduced Costs
- Decline in turnover due to improved
morale and hiring mechanisms, meaning fewer
dollars spent recruiting and training
- Less indirect costs associated with
improper behavior, litigations, etc.
- Creates sense of resourcefulness and
thriftiness
- Increased Productivity
- Employees feel valued and motivated
- Fosters improved communication and
cooperation
- Assists in building effective teams
- Provides tools for addressing weak areas
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